Facebook Suspends Trump-backed Cambridge Analytica for Violating Privacy Policies
The United states presidential elections have been engulfed in clouds of controversies, be information technology Russian collusion that allegedly tipped the scales in favor of Donald Trump or the misuse of government resources and whatnot. In a surprising turn of events, Facebook has suspended a data analytics firm which aided Donald Trump in his presidential entrada, citing a violation of privacy policies and misuse of user data gathered from Facebook.
Through an official blog post penned by Facebook'due south VP & Deputy Full general Counsel, Paul Grewal, the social media giant has announced that Strategic Communication Laboratories (SCL), aslope its political data analytics wing, Cambridge Analytica, have been suspended. Following the severance of ties, Cambridge Analytica and its parent organization will no longer be able to buy ads on Facebook and regulate Facebook pages on behalf of their clients.
Even though information technology is not articulate whether Cambridge Analytica played a pivotal function in the presidential elections past utilizing the illegally acquired user information, the firm claims to take provided 'expertise and insights' that contributed in Donald Trump'southward victory.
Equally per Facebook, a professor at the University of Cambridge named Dr. Aleksandr Kogan created an app called 'thisisyourdigitallife' that used Facebook's login system and claimed to provide personality prediction services. The app was downloaded by around 270,000 people, giving the professor access to details similar their city of residence, friends, etc. However, he sold the user information to SCL/Cambridge Analytica confronting Facebook'southward privacy policies, which led to the suspension of his app and he was also asked to certify that all the data shared between the parties was destroyed.
But it was recently brought to Facebook'southward notice that contrary to the certification, the entire data was non deleted, which is a alienation of trust and violation of the agreements made before between the concerned parties and led to the firm's suspension. "We are committed to vigorously enforcing our policies to protect people'due south information. We will take whatever steps are required to see that this happens. Nosotros will take legal activity if necessary to hold them responsible and accountable for whatever unlawful behavior", the blog post says.
Facebook'due south motion might come as some other blow for Donald Trump, whose alleged collaboration with Russian parties has led to an investigation into the matter, and has too catalyzed multiple loftier-profile exits from the White Firm.
Source: https://beebom.com/facebook-suspends-trump-backed-analytics-firm-for-violating-privacy-policies/
Posted by: carlislewithating.blogspot.com
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